This week my comment will be about the article "5 signs your marketing is outdated". This article gives the 5 main reasons for digital marketing to be outdated. The author talks in her article about the website neglect, facebook and google places neglect and Landing and BT neglect.
In resume, your marketing is outdated when:
1) You can't remember what your website looks like.
2) If you forgot your passwords and users for facebook
3) You lost rankings on google search
4) Concerning landing and BT, your paid search traffic directs to your homepage
5) Behavioral targeting is not in your vernacular
So basically this means that digital marketing is a 24h job. If you neglect it like a week, it might be outdated. You have to be aware of everything and you have to work with it on a constant and continue basis.
Now, I found this article interesting to share because thanks to this, we can actually see the new face of today and tomorrow. Everybody has to be online constantly and be up to date with every single thing that comes out. There is a new application and you have to be aware of that.
Personally I don't like to be on the internet all the time, but the fact is that today everything goes through internet and whether you like it or not you are somehow forced to use it.
In one way it is a good evolution because it makes things easier and much quicker but on the other hand, if you want to things in the old way, you are blocked. Above this there are people, who at this point of time, still do not have a computer or internet because they do not have the money to invest in it or simply because the connexion in that specific part of the world is so low that they work better without it. And my question is than always, how are they supposed to deal with it?
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