Monday, November 29, 2010

Jobs Online

Criteria:

- Organisation et diplomatie : organiser efficacement le travail des équipes et se faire obéir;
- Sens des responsabilités, du service client et de la perfection
- Dévouement à son métier : c'est un métier exigent, à tâches multiples qui nécessite un sens aïgu des responsabilités et une implication personnelle importante



Criteria :

- Expérience de min 1,5 ans à un poste similaire en hôtellerie.
- Bachelor en gestion hôtelière est un atout.
- Très bonnes connaissances du marché hôtelier bruxellois.
- Connaissance orale et écrite du néerlandais, anglais, français.
- Sens commercial.
- Orienté résultat.
- Flexible.
- Motivé.
- Bonne présentation.


Criteria

- vous êtes polyvalent, dynamique et organisé - vous savez diriger une équipe et mener à bien un service - vous anticipez les changements éventuels - vous avez des connaissances en néerlandais et en anglais (allemand est un plus) - vous êtes flexible - vous possédez une expérience équivalente


Criteria :

-Maintain and create  websites using content management system
-Create and edit copy for online publications (e.​g.​ Website, Newsletter, …)
-Assist the coordination of online banner campaigns
-Analyse results/​report of online campaigns (Google Adwords/​Analytics)
-Insure presence on social networking sites as appropriate
-Support the Product Manager in order to maximize revenue from sales and secondary spend activities and to enhance the Club brand



 Criteria:
- University degree or equivalent professional experience
- Knowledge of competitive web marketing analysis.​ Experience managing enterprise level implementation of web site analytics tools.​
- Results oriented, ability to handle multiple tasks and work on precise timelines.​
- Excellent oral and written communications skills.​ Is able to write and succinctly in a variety of communication settings and styles.​
- Proven experience in online marketing experience.​
- High level of computer literacy
- Languages: English, French and Dutch
- Team player attitude
- A flexible approach to work
- Good listening skills



Criteria:

Le sens de l’accueil, la convivialité, la création d’une ambiance, l’animation d’une équipe de 12 à 25 personnes, l’entretien et l’embellissement d’un château  de 40 à 80 chambres qui deviendra votre maisons.​

Sunday, November 28, 2010

Article "11 customer loyalty trends for 2011"

11 customer loyalty trends for 2011

Resume of the article

This article is about the new trends for 2011 to engage customers to our companies. With all this competition around us it's beginning to be more and more challeging to fidelize customers to our companies especially with the several demands and expectation we have to apply to. This article talks about 11 trends of customer engagement for next year:

First of all, loyalty is not just a program to companies have to create. It is a strategy in order to obtain a goal : building long-term relationships
Second, loyalty is more effective when focussing on emotions rather than rational events.
There is a huge correlation between customers and employees engagement. When employees are engaged towards the company and the work they do, guests (customers) will become loyal to that certain hotel.
Creating loyalty is about getting closer to the customers, understand what they want and what they need in order to answer to their expectations.
Customers want to be unique. The tendency is to serve the client more personally and make them feel important. Marketeers will have to look at the right moment to do their promotion in order to fidelize a maximum.
Engaging customers will be the most important task of 2011
The green tendency will be dominating. Customers will tend to choose hotels that are engaged in the environment
At last, next year there will be a huge tendency with facebook. Attract clients through facebook is the new generation.

Comments:

This article is most interesting especially when analysing the new tendencies for next year. When I look at the different hotels I worked for during the last few months, I have to say that creating customer loyalty is an important matter within a hotel.
The hotel industry has to find new ways to attract clients due to the high competition within the hotel chains. It is becoming more and more difficult as the market is little by little saturating. There is a huge amount of hotels that can be choosen and that is why it is challenging to make sure that your clients keep coming by being satisfied on service, quality and price level.
Seeing this article, everything is focussed on loyalty. Answer to the expectations of each clients is a full time job and if the employees are not working with passion and devotion there is no way that clients will stay loyal to our hotel.