This week my comment will be about the article "5 signs your marketing is outdated". This article gives the 5 main reasons for digital marketing to be outdated. The author talks in her article about the website neglect, facebook and google places neglect and Landing and BT neglect.
In resume, your marketing is outdated when:
1) You can't remember what your website looks like.
2) If you forgot your passwords and users for facebook
3) You lost rankings on google search
4) Concerning landing and BT, your paid search traffic directs to your homepage
5) Behavioral targeting is not in your vernacular
So basically this means that digital marketing is a 24h job. If you neglect it like a week, it might be outdated. You have to be aware of everything and you have to work with it on a constant and continue basis.
Now, I found this article interesting to share because thanks to this, we can actually see the new face of today and tomorrow. Everybody has to be online constantly and be up to date with every single thing that comes out. There is a new application and you have to be aware of that.
Personally I don't like to be on the internet all the time, but the fact is that today everything goes through internet and whether you like it or not you are somehow forced to use it.
In one way it is a good evolution because it makes things easier and much quicker but on the other hand, if you want to things in the old way, you are blocked. Above this there are people, who at this point of time, still do not have a computer or internet because they do not have the money to invest in it or simply because the connexion in that specific part of the world is so low that they work better without it. And my question is than always, how are they supposed to deal with it?
Sunday, January 16, 2011
Thursday, January 13, 2011
Tuesday, January 11, 2011
Article for January 12th, 2011
"The Crucial differences between Facebook and Twitter"
Today everybody talks about Facebook and Twitter. Those are the most popular public spaces where people exchange information and communicate. The article I read explains the main differences between those two spaces. First of all it is well known that Facebook is a more personal space than Twitter. Twitter is used in a professional way wether as Facebook is used by most people to publish their life on it.
Nowadays more and more hotels and other companies are as well using Facebook and Twitter.
Both these spaces give the opportunity to users to express themselfs about a product or company and in that way turn a bad experience into a good one.
The Second thing is that Facebook encourages people to give feedback and it works also like that. THanks to the like button people can esaily see if the statement is popular,...
Twitter is more a space for allerts. A lot of companies use this space to place allerts. For instance, Virgin Airlines inform their passengers through Twitter about flight delays.
Both Twitter and Facebook are well known space. When you think about a space where you put statement about yourself or what you think in that very specific moment, you will rather use a facebook because it is where you find your friends from way behind.
If you are thinking about creating a professional network, you will rather use Twitter because most people say it is more professional.
I would say use whatever you want but be aware of what you put on the internet because once it is done you can't take the information or image back and it may influence the way people think about you.
Today everybody talks about Facebook and Twitter. Those are the most popular public spaces where people exchange information and communicate. The article I read explains the main differences between those two spaces. First of all it is well known that Facebook is a more personal space than Twitter. Twitter is used in a professional way wether as Facebook is used by most people to publish their life on it.
Nowadays more and more hotels and other companies are as well using Facebook and Twitter.
Both these spaces give the opportunity to users to express themselfs about a product or company and in that way turn a bad experience into a good one.
The Second thing is that Facebook encourages people to give feedback and it works also like that. THanks to the like button people can esaily see if the statement is popular,...
Twitter is more a space for allerts. A lot of companies use this space to place allerts. For instance, Virgin Airlines inform their passengers through Twitter about flight delays.
Both Twitter and Facebook are well known space. When you think about a space where you put statement about yourself or what you think in that very specific moment, you will rather use a facebook because it is where you find your friends from way behind.
If you are thinking about creating a professional network, you will rather use Twitter because most people say it is more professional.
I would say use whatever you want but be aware of what you put on the internet because once it is done you can't take the information or image back and it may influence the way people think about you.
Article for January 5th, 2011
"Why mobile-friendly will do for hotel websites?"
While I was looking for an article to sumarize, I fell on the article about mobile- friendly websites. I think this a very interesting subject because today allmost everyone goes to internet on their phone. Everybody now has a blackberry or Iphone. Feqw are the ones who stay with the old fashionned nokia mobile.
With this revolution, another change will come now in 2011 and that is that people will start booking their rooms through their mobile phone. Problems is that according the article some websites have to much of images and are to full and in consequence not easy to consult on your smartphone or iphone or even blackberry.
The question of all hoteliers is wether or not they should create a whole new website specially for the phones. The little issue here is that creating a whole new professional website means spending a lot of money and with the crisis still going on, hotels are not waiting for that kind of solutions.
What the hoteliers need to do is to make their websites like they say "mobile-friendly" so that customers can consult the website directly on their phones without qny problem. Be avoiding overloaded websites and putting the needed information this will be a whole new evolution of hotel marketing.
I think that this evolution is quite interesting. This gives the opportunity to people to spare even more time. If they want to check something while they are in the metro or the train, it is easy to open your phone and go on the internet.
It is useful for everyone who has an iphone, smartphone or blackberry but personnaly I prefer my nokia mobile.
While I was looking for an article to sumarize, I fell on the article about mobile- friendly websites. I think this a very interesting subject because today allmost everyone goes to internet on their phone. Everybody now has a blackberry or Iphone. Feqw are the ones who stay with the old fashionned nokia mobile.
With this revolution, another change will come now in 2011 and that is that people will start booking their rooms through their mobile phone. Problems is that according the article some websites have to much of images and are to full and in consequence not easy to consult on your smartphone or iphone or even blackberry.
The question of all hoteliers is wether or not they should create a whole new website specially for the phones. The little issue here is that creating a whole new professional website means spending a lot of money and with the crisis still going on, hotels are not waiting for that kind of solutions.
What the hoteliers need to do is to make their websites like they say "mobile-friendly" so that customers can consult the website directly on their phones without qny problem. Be avoiding overloaded websites and putting the needed information this will be a whole new evolution of hotel marketing.
I think that this evolution is quite interesting. This gives the opportunity to people to spare even more time. If they want to check something while they are in the metro or the train, it is easy to open your phone and go on the internet.
It is useful for everyone who has an iphone, smartphone or blackberry but personnaly I prefer my nokia mobile.
Sunday, December 12, 2010
Weekly Reading: article for December 15th, 2010
"How to use negative reviews to effect positive change in your hotel"
This articles is more an article about advising people how to make positive changes into their hotel. Throughout the article the author is giving tips on how to take criticism and on how to improve your hotel and yourself.
In a first phase, the author talks about giving a chance to the customers to express themselves. The is the first step towards improvement.
In a second phase, the author advises to take negative criticism as a way to improve your qualities as a manager but also to improve your hotel ad the services that go with it.
A third point that is dicussed in the article is the leadership. In fact a good way to improve as a manager is to support your staff and to motivate them because service will only be good if employees are well taken care off and passionated about the hotel.
A last point that is very interesting about this article is that feedback from the clients will persuade in the board of directions of the hotel or the Head Quarters of the chain to invest in training, labor, communication,....
To conclude this article, I would say that the most important point of all is to communicate because a hotel where managers communicate with staff and vice versa is a hotel that a big chance on success.
Comments
I find this article very interesting especially because of the advisory face of the article. It is a fact that in today's world, competition is growing day by day and hotels try to find a way on how to attract new customers and fidelize customers.
For that specific reason I choose to comment this article. It explains and show how a hotel can improve itself, its services, staff and management. It explains also that we should show the customers that we care because customers are involved with emotions and happy customers are loyal customers.
It is my opinion that the ones who read this article and applies it in their daily occupation, will be successful in any means.
This articles is more an article about advising people how to make positive changes into their hotel. Throughout the article the author is giving tips on how to take criticism and on how to improve your hotel and yourself.
In a first phase, the author talks about giving a chance to the customers to express themselves. The is the first step towards improvement.
In a second phase, the author advises to take negative criticism as a way to improve your qualities as a manager but also to improve your hotel ad the services that go with it.
A third point that is dicussed in the article is the leadership. In fact a good way to improve as a manager is to support your staff and to motivate them because service will only be good if employees are well taken care off and passionated about the hotel.
A last point that is very interesting about this article is that feedback from the clients will persuade in the board of directions of the hotel or the Head Quarters of the chain to invest in training, labor, communication,....
To conclude this article, I would say that the most important point of all is to communicate because a hotel where managers communicate with staff and vice versa is a hotel that a big chance on success.
Comments
I find this article very interesting especially because of the advisory face of the article. It is a fact that in today's world, competition is growing day by day and hotels try to find a way on how to attract new customers and fidelize customers.
For that specific reason I choose to comment this article. It explains and show how a hotel can improve itself, its services, staff and management. It explains also that we should show the customers that we care because customers are involved with emotions and happy customers are loyal customers.
It is my opinion that the ones who read this article and applies it in their daily occupation, will be successful in any means.
Wednesday, December 8, 2010
Wednesday, December 1, 2010
Weekly Reading (for the class of December 8th, 2010)
Resume of the article
In the article,"Expedia on how to grow ADR without impacting occupancy", we talk about several strategies that can be used in order to increase the rates at which the rooms are sold. It is a fact that over the years the way clients act has changed in a huge way. Following this artcile, the autor enumerates the strategies that are used to higher the Average Daily Rate:
1. Adjust the segmentation that are yieldable. By targeting the OTA's, a hotel can higher its rates by letting them compete between each other. That is because the rates for OTA's fluctuate whether as the rates of local contracts are a more fixed rate so you can not increase or decrease them.
2.Implementing a need strategy. With todays tendency, it is more and more common to have a revenue management department that can see and forecast when will be peak and low seasons. In the same way the can forcast the black out dates for the coming years as well. By doing that they are anticipating and already making sur that several weeks before an event hotels are fully booked and so the rates increase until a top level.
3. Add values to the rates. This comes to the point when hotels decide to give promotions like for instance give a specific higher rate but offer a breakfast with the rates or an other service
4. Do not give away like that upgraded rooms. A problems is often that when there is a fault in reservation or something, the reception upgrade the room of the client in order to create loyalty. The problem is that this way of doing is a bit overused and that then when there is an upgrade needed there is no possibility anymore
5.Analyse high and low season in order to increase the rates in high season because at that moment everyone wants a room and decrease it when it is calmer.
Personal Comment
This article shows that the world is changing today and that the methods that were used in the past are not relevant anymore. We hear more and more talks about revenue management and the importance of it and I think that it is an interesting point because it gets more and more difficult to fidelize clients. People search the best deal especially in times of crisis and sothere are not loyal to the brand anymore but to the price. For this I think that revenue management plays a huge role in making sure a four or five star hotel still gets there money because without revenue a business is not possible.
In the article,"Expedia on how to grow ADR without impacting occupancy", we talk about several strategies that can be used in order to increase the rates at which the rooms are sold. It is a fact that over the years the way clients act has changed in a huge way. Following this artcile, the autor enumerates the strategies that are used to higher the Average Daily Rate:
1. Adjust the segmentation that are yieldable. By targeting the OTA's, a hotel can higher its rates by letting them compete between each other. That is because the rates for OTA's fluctuate whether as the rates of local contracts are a more fixed rate so you can not increase or decrease them.
2.Implementing a need strategy. With todays tendency, it is more and more common to have a revenue management department that can see and forecast when will be peak and low seasons. In the same way the can forcast the black out dates for the coming years as well. By doing that they are anticipating and already making sur that several weeks before an event hotels are fully booked and so the rates increase until a top level.
3. Add values to the rates. This comes to the point when hotels decide to give promotions like for instance give a specific higher rate but offer a breakfast with the rates or an other service
4. Do not give away like that upgraded rooms. A problems is often that when there is a fault in reservation or something, the reception upgrade the room of the client in order to create loyalty. The problem is that this way of doing is a bit overused and that then when there is an upgrade needed there is no possibility anymore
5.Analyse high and low season in order to increase the rates in high season because at that moment everyone wants a room and decrease it when it is calmer.
Personal Comment
This article shows that the world is changing today and that the methods that were used in the past are not relevant anymore. We hear more and more talks about revenue management and the importance of it and I think that it is an interesting point because it gets more and more difficult to fidelize clients. People search the best deal especially in times of crisis and sothere are not loyal to the brand anymore but to the price. For this I think that revenue management plays a huge role in making sure a four or five star hotel still gets there money because without revenue a business is not possible.
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